Alpine Communications Blog

Alpine Communications recently launched a Facebook fan page to help build stronger relationships with our customers.  Our fan base has grown to over 150 fans and we are currently holding a contest for new fans with a chance to win six months of Alpine Gold High Speed Internet . Check out the details here. 

If you are considering getting on the Facebook  bandwagon, here are some tips for making your fan page a success:

Facebook for Business: Tips and Tools

• You can place photos, logos and videos on Facebook pages. Fans can write messages on your "wall." Check back regularly so you can respond to comments.
• Don't be afraid of criticism. Social media sites are a good place to show customers that mistakes are made, but your company handles them professionally and fairly.
• Your business can list events it is hosting. For example, you can post a seminar, sale or get-together.
• Each time you post comments, promotions, photos, events or videos, your fans see them on their Facebook "News Feeds."
• There is a "Discussion" option that can be used to elicit feedback from customers about issues that are important to them. For example, on the Levi's page, one discussion started with a customer lamenting that he couldn't find jeans made in the U.S.A. Others commented they want the same product and would be willing to pay extra for American-made Levi's.
• Facebook reports demographic information about an organization's fans, including their genders, ages, and locations.
• Certain features for Facebook personal accounts are not available to businesses. For example, a business can't use the site's instant messaging. The site has many controls and options to protect privacy and create transparency. For example, a user is required to use a real name, rather than an anonymous alias.
• Be careful about your business reputation. Posting personal photos or allowing inappropriate language is not a good idea. (Fortunately, anything on your page can be deleted.) Establish a social media policy as described below.
• Link to your Web site. On your Facebook page, list your Web address and phone number so visitors can get more information. Similarly, link to your Facebook page on your Web site.

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